The platform is rolling out a fresh option that allows them to reduce the volume of AI-made content appearing in their streams. This move comes as the service disclosed that it presently contains more than 1 billion AI videos.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a full-scale launch. This development aligns with a increase in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the quickest rising content creators on a competing service primarily display content made by AI. A significant portion of this output is considered “AI slop”, a term for poor-quality, factory-style content that is frequently illogical or dreamlike.
Our research shows that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we want to offer the community the power to increase or decrease of that, depending on their own choices,” commented a platform representative.
Scale of AI Content
TikTok disclosed that there are now over a billion videos on its network identified as made with AI. Collectively, over 100 m media items are submitted to the platform each day, making clips made by AI a minor part of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the amount of AI-generated videos they see by accessing the “manage topic” setting in the platform and choosing the AI content topic. Other topics that currently be controlled under the filter encompass politics, clothing, beauty, and dance.
Content Labeling and Policies
TikTok’s policies mandate content makers to identify “realistic” artificially created content, and it bans harmful deepfakes of celebrities or critical incidents. Any realistic AI video that is not labeled can be deleted under its terms of service.
Furthermore, the platform will now add an AI-generated label to content made using its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This action is designed to stop users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also launching a $2m awareness program for professionals and institutions to create informative material about ethical AI use. This program will assist charitable organizations specializing in training coding and technology.
Moderation Strategy
The platform has justified its content review process, following debate over plans to lay off hundreds of review team members in the United Kingdom. TikTok is expected to cut hundreds of positions in its content moderation division in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.
A senior executive stated that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most graphic content ahead of it is viewed by staff. The company stated a notable drop in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance staff and AI to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s extremely critical to minimize viewing of dangerous material as rapidly, which is why a significant AI assistance is making a difference process content quickly.”
